Episode 79 | Uncopyable YOU - Create a Personal Brand That Gets People to Know, Like, Trust and Remember You - Kay Miller

In this episode of "Uncopyable Women in Sales," I dive into the importance of personal branding in sales. I introduce my new book, "Uncopyable You," which I co-authored with my husband, Steve Miller, and emphasize how crucial it is to create a unique personal brand. I share insights on how to define your values, mission, and customer experiences so you can truly stand out in the competitive sales landscape. Highlighted here is the need for intentional branding, the power of storytelling, and the importance of really understanding your target audience aka MOOSE. This episode is designed to guide you in crafting an authentic personal brand that resonates and sets you apart in any field. 

About Kay Miller:

Kay Miller interviews women in sales with proven track records, as they share their experiences, success strategies and tools you can use to crush your sales goals. Kay has a history of sales success, earning the nickname “Muffler Mama” when she sold more automotive mufflers than anyone in the world. Kay and her guests deliver actionable insights and real-world tools that will help you overcome obstacles, adopt a winning mindset, and maximize your sales results.

Kay is the author of the book, Uncopyable Sales Secrets – How to Create an Unfair Advantage and Outsell the Competition. Go to Amazon.com and search “Uncopyable Sales Secrets” to order the book, or click the link below.

Contact:
kay@uncopyablesales.com
linkedin.com/in/millerkay
Order Uncopyable Sales Secrets: amzn.to/35dGlYZ

Transcript

Speaker 1 00:00:00  Welcome to UN Copyable women in Sales. If you're looking for actionable insights in real world tools to turbocharge your sales starting tomorrow, well, you're in the right place. Your host, Kay Miller, earned the affectionate nickname Muffler Mama when she sold more automotive mufflers than anyone else in the world. In this podcast, Kay, we'll talk to another superstar women in sales as they reveal un copyable strategies you can use to rack up more leads, snag dream clients, and take your sales numbers through the roof. Stay tuned and get ready to make more sales. And how about this? More money?

Speaker 2 00:00:41  Hi, it's Kay and I am here with a solo episode. That's right. No fabulous guests today. It's just you and me. And I have a question for you. Did you know that there are almost 8 billion people on the planet? And it's hard to believe But no two fingerprints are exactly the same. That's pretty mind boggling. Of course, not every fingerprint has been recorded, but based on the research models, the chances of you sharing a fingerprint with someone else.

Speaker 2 00:01:14  It's less than 1 in 64,000,000,000. I don't know about you, but that is pretty hard to wrap my little brain around. For perspective, winning a Powerball lottery would be relatively easy. That's only one inch 292 million versus 1 in 64,000,000,000 with a B. Well, I'm not suggesting that you go out and buy a Powerball ticket because those are still pretty long odds. Here's something else I learned. Identical twins are not exactly the same. According to the National Forensic Science Technology Institute. No two people have ever been found to have the exact same fingerprints, including identical twins. In the case of twins, they start out with the same DNA, but even by the time they're born, their DNA has changed. I kind of went down the rabbit hole on this one, and I could go on with a lot more detail, but I think my point has been made. People are not copyable. This is important and extremely relevant because I have a big announcement. I have a new book that was just released and it's called UN Copyable.

Speaker 2 00:02:30  You create a personal brand that gets people to know you, like you, trust you, and remember you. Okay, I actually co-authored the book with my husband, Steve. The book was just released on August 6th. And if you're listening to this in the future, maybe weeks from now or years from now, just for reference, the book was released on August 6th, 2024. That was just two weeks ago. And drumroll please. Unstoppable. You reached number one on the Amazon bestseller list even before it was published. That's a very big deal. And we definitely called in the troops to accomplish that. We have a lot of BFFs, as we call them, who follow us and live the end Copyable philosophy. You might be one of them. And to everyone who bought a book, either before or since, I have to say a big thank you. And by the way, for you book authors, it didn't reach number one on only the new release list. It also hit number one on the regular Amazon bestseller list.

Speaker 2 00:03:39  That is a big, important, champagne worthy difference. If you're not in that group, here's some shameless self-promotion go buy this book. Yes, it will help Steve and help me, but the much bigger deal is that it will help you. This book is gold. As you might have guessed, the actual cover is orange, which, if you think about it, is kind of a bright gold. So back to those opening facts and figures. Before the book was published, Steve and I sent some pre-release copies out so we could get reviews and quotes to promote the book. A few of them are in the book, and you'll see them when you read it, and there are many more to come. And those quotes blew us away. One of them is from the awesome Joe Snider of F triple C, and Joe is a client and a friend, and one of the lines from his quote was brands should be like fingerprints, not copies. Props to Joe for his great analogy. And it got me thinking.

Speaker 2 00:04:47  What a great way to express the UN copyable branding philosophy. And probably obviously it inspired my opening for this podcast. If you're someone who wants to be seen as an copyable this book and copyable you will help you get there. It will help you craft a brand that can't be copied like a fingerprint. You are the part that cannot be copied. You want to be seen not just as the best choice, but the only choice. And since products and services can be copied, you are the secret sauce to an unconscionable brand. In the book, we talk about what we call the big idea. And I'm going to just read this from the book. The idea is to create your own rules of competition, not to just get out of the box, but to build your own box, carving out a unique and memorable space that attracts the right people to you and your mission. You know, products can not only be copied, they might even be able to be improved. I thought of that when I did laundry the other day.

Speaker 2 00:05:55  I used Tied to Urgent and on the label it said new and improved formula. So I thought, well, I guess I've been using an inferior version of tied up until now. Are you kidding me? I think that's their dirty little secret. See what I did there? Let me tell you about Kate. Kate is the founder of dedicated, and she's a marketing and branding expert and a LinkedIn top voice. In only a few years, she's grown her followers to almost 173,000. And by the time you listen to this, it might be even higher. You'll read more about Kate in the book, and I also interviewed her on episode 15 of the podcast, so be sure to check it out. She has quite an amazing story, but I love how Kate defines a personal brand. She says a personal brand is what people say about you when you're not in the room. Like it or not, you do have a personal brand. People do say things about you when you're not in the room and even if they don't say it to others, they think it.

Speaker 2 00:07:04  Other people have an impression of you, but you don't want your personal brand to just happen. You want to craft your brand with intention. So is your current brand intentional in and copyable you? We give a lot of examples of branding superstars. Some of them are famous, some not so famous, but they're all extremely successful because of their personal brand. After being inspired by personal examples, you'll have the opportunity to answer questions and go through exercises to help you define your own personal brand based on what's most important to you. Then we help you leverage and communicate your brand so you are the one who steers the ship, so to speak. We break down and analyze the intentional branding strategies of famous people like I mentioned, such as Mary Kay, Mark Twain, YouTube sensation Mr. Beast, and of course, Steve Jobs. Who hasn't heard the phrase here's to the crazy ones? We challenge you to come up with words that come to mind to describe each of those branding superstars. Then you have the opportunity to come up with a list of words.

Speaker 2 00:08:24  How do people describe you and are you happy with that? That's something that you can do right now. How do you think people would describe you? Here's the most important part. What do you want them to say about you? As I said, you have a personal brand, but it might not be the brand that you want. So your goal is to craft the one that you do want. The book takes a deep dive into building a brand on purpose instead of letting it happen. So who needs a personal brand? Well, let's start with this list. Say you're an entrepreneur or a business owner or a sales professional, a pastor building a church, or a fundraiser for a charity. Even if you're someone who has or ever will apply for a job, having a personal brand is critical to separating yourself from the competition. It's how you differentiate yourself and what you represent from everyone else. Your brand starts with your personal values, who you are and what you stand for. It includes your mission, brand, promise, and the experience you want your customers to have.

Speaker 2 00:09:33  You build a brand that makes you unique and one that helps your prospects and customers not just see you as the best choice, but the only choice. You get people to know, like, and trust you, but you also get them to remember you. But here's the thing you're not trying to appeal to all people. One of the foundational principles of all the UN copyable books and there are four of them, is that you want to communicate your brand to the right people. You don't want to sell to everybody, and you don't even want to try. The phrase spray and pray is a big fat waste of time. Instead, you want to define your ideal target. You want to find the customers and prospects that are the very best fit. They're easy to work with. They see the value in you and what you offer, and you're in a position to deliver value at the highest level. This book will give you the framework to build a brand that's right for you, one that fits with your priorities, your values, your mission.

Speaker 2 00:10:41  Whether you're selling a product or service, you are part of what you're selling. You are part of the package that gives you the opportunity to be and copyable once again, whatever you sell is probably copyable. And with the internet, including AI, your product or service can be compared to every other option out there. Whether you're selling a product or service, you are part of what you're selling, and you are the part of the package that gives you the opportunity to be an copyable and Copyable you gives you the framework to build a brand that's right for you. You want it to fit with your mission and your values, your promise to the customer and what makes you you. Then you want to leverage that brand to stand out from everybody else. So I encourage you to spend some time thinking about what do you stand for? What are your values? Think about what is the most important to you? What are your values? Your mission? Your purpose in life? What do you want to offer customers? What's your branding promise to them? By doing some digging into those things that are most important to you, you can get started on building a brand that's really meaningful.
Speaker 2 00:12:04  So you really need to build a brand that, again resonates with your moose. So you need to deliver to them what's most important to them. Then, of course, you have to communicate that to your moose. And one great way to do that is to have symbols of what your brand stands for. Now, of course, Steve and I use the color orange, and we use language like UN, copyable and moose. And if you Google Kay Miller un copyable, I'm the only person that comes up. So if you can determine a signature phrase or signature color or some other branding tool that gets people to know who you are and remember you, you have a big advantage. Now, another way that you can communicate your brand is by having a story. And you may have heard the story about Muffler Mama. That's another branding phrase that no one else can copy. And honestly, they might not want to copy. But this all stands for a story. A story that comes from a long time ago when I was in outside sales selling mufflers.

Speaker 2 00:13:19  Well, one of my superpowers is having empathy for the customer. In fact, every customer or client that I work with, I always think to myself, I want to help them succeed. That is so important to me, and it's always been that way. And back when I was selling exhaust products, I did something that no other sales rep had done. All the other sales reps had gone through the training and we all had the materials to study. We had all kinds of tools that we can use, but I realized that I did not know what it was like to use our product as the customer I wanted to see things from their perspective and immerse myself in their world. I like to say I didn't walk a mile in their shoes. I walked a mile in their steel toed boots because that's what I had to wear on that day that I spent in a muffler shop learning how to install a muffler. And when I did that, it wasn't just about installing the muffler, it was showing them that I cared, and it was creating a unique and memorable story that follows me to this day.

Speaker 2 00:14:35  I had no idea what a powerful branding story that would be, but I challenge you to think about how you can create your own story. And how does that relate to your brand? How does that communicate your values, priorities, mission, branding, promise to your customer? And if you can come up with a story that is a very powerful tool that lets your customer know what your personal brand is all about? Ask yourself, what can you do right now to craft your brand so that it fits with who you are and also resonates with your mousse? By doing this, you have the opportunity to, as we talked about before. Build your own box. Steve has a great example of building your own box, and that example is Space Mountain. As he points out, Space Mountain is really just a roller coaster, but Disney has defined it in a whole different way, and now it's in a category of its own. That's your goal to put yourself in a category of your own, so that you can stand out in a way that attracts your mousse and makes you not the best choice, but the only choice.

Speaker 2 00:15:55  So right now, what should you do? Well, you should order the book if you haven't, and go through all the examples and exercises and the wisdom in the book. I'll say that wisdom that will help you craft your own unique and incomparable brand, one that gets people to know you, like you, trust you.
Speaker 1 00:16:16  Thanks for listening to this episode of Unstoppable Women in Sales, your source for secrets you can use to make more sales. Check the show notes for links and contact information, and if you enjoyed the podcast, please spread the word by subscribing, sharing and leaving a five star review. You can always learn more by going to Unstoppable Sales Competition last. Until next time, go out and supercharge your sales like a true un copyable Rockstar.