Episode 115 | Unlocking Wellness and Business Success - Dr. Jannine Krause

In this episode, I chat with Dr. Jannine Krause, a naturopathic doctor, acupuncturist, and host of The Health Fix Podcast. We dive into her inspiring journey, how she built her business through authentic connections and personal branding, and practical tips for thriving in health and life. Dr. Jannine shares amazing insights on gut health, managing stress (wait until you hear about her "moose ears" trick!), and creating a wellness plan that actually works. Whether you're looking to boost your energy, build your brand, or just feel better, this episode has something for you. Tune in for all the details and some great laughs along the way.

About Jannine:
Dr. Jannine Krause is a naturopathic doctor, acupuncturist, and host of The Health Fix Podcast. She specializes in helping athletic women over 40 optimize mental and physical performance, empowering them to pursue their passions at any age.

With over 15 years of experience, Dr. Krause combines herbal medicine, peptides, nutrition, Chinese Medicine, and movement therapy to create personalized health solutions. A passionate educator and former Teacher of the Year, she continues to share her expertise through her podcast.

In her free time, Dr. Krause enjoys outdoor adventures with her husband and experimenting with recipes from her home garden.

Reach Jannine:
Website

The Healthy Fix Podcast

LinkedIn

Instagram

Kay Miller interviews women in sales with proven track records, as they share their experiences, success strategies and tools you can use to crush your sales goals. Kay has a history of sales success, earning the nickname “Muffler Mama” when she sold more automotive mufflers than anyone in the world. Kay and her guests deliver actionable insights and real-world tools that will help you overcome obstacles, adopt a winning mindset, and maximize your sales results.

Kay is the author of the book, Uncopyable Sales Secrets – How to Create an Unfair Advantage and Outsell the Competition. Go to Amazon.com and search “Uncopyable Sales Secrets” to order the book, or click the link below.

Contact:
kay@uncopyablesales.com
linkedin.com/in/millerkay
Order Uncopyable Sales Secrets: amzn.to/35dGlYZ

Transcript

Jannine Krause 00:00:00
When I realized, like, people aren't just going to come because you put out your shingle. I was like, okay, I have to make friends, and who should I make friends with? And it naturally started because I like going to the gym, and I would go to different classes, and I was just making friends with people. And eventually the question becomes, what do you do? And that's how it naturally would happen.

Kay Miller 00:00:20
Welcome to Uncopyable Women in Business. I'm your host, Kay Miller. Also known as Muffler Mama. Stay tuned as I, along with my guests, give you marketing, sales, and personal branding strategies that will give you an uncopyable advantage. My guest today is Dr. Jannine Krause, a naturopathic doctor, acupuncturist, and host of the Health Fix podcast. Jannine helps women over 40—some of you listening—optimize mental and physical performance. And I have good news: Jannine believes no sport or hobby is out of the question at any age, and she will help you get there.

Kay Miller 00:01:05
We will also talk about Jannine's journey via entrepreneurship, word-of-mouth marketing, and personal branding. That's a mouthful. Jannine, welcome to the podcast.

Jannine Krause 00:01:17
Thanks for having me on, Kay. It's fun to talk to you. I like catching up too.

Kay Miller 00:01:21
And you say catching up. So we worked together a while ago. I think it started during the, word-time menopause. What does it do to your body when you're in menopause?

Jannine Krause 00:01:33
I mean, it makes you feel crazy first and foremost. And hormones are up and down, so we can have moments of tears. We can have moments of anger. I mean, it's like you have no idea who's going to come out next. And your family members sometimes can be like, what is going on? And so there's that. There's hot flashes, there's gut stuff, heart palpitations, insomnia—I could go on for days. There are lots of different things that we can connect to it. But yeah, it definitely is a change in life and can cause some, let's call it hitches in the road—or a little hitch in the get-up there.

Kay Miller 00:02:04
There you go. And I know as a naturopath, your philosophy is not to get you prescribed pills. We worked through my issues in a natural way and in a way that I didn't have to take things forever. I really like your approach to wellness.

Kay Miller 00:02:19
And also, I know that you are a former athlete. We'll talk more about that in the bonus episode because I can't wait to hear. But yeah, your goal is to help your patients live their best life. Before we get into health, I do want to talk about the business side of what you do because you, as a listener, I'm sure you are very interested in health and being healthy. In fact, I don't think you can truly be successful if you're not healthy. Making health a priority is just a huge win. But let's talk about how you got to be interested in being a naturopath, and then how you grew your business and your various interests that you're involved in. Is that too big of a question?

Jannine Krause 00:03:08
No, I think we can handle it.

Kay Miller 00:03:09
I think we can handle it. You'll have to keep me on tabs if I seem to go too far off the rails.

Jannine Krause 00:03:13
But no, I became interested in naturopathic medicine when my mom had cancer, just watching her journey and seeing all the tools that the naturopath had compared to just chemo with the conventional side of things. And then, really, what got me more than anything was the acupuncturist my mom was seeing. He was this really sweet Chinese man who noticed that I was interested in what he was doing. He took me around, showing me all kinds of things. At 15 years old, I thought, this guy's doing magic. People come off the table, and they have color in their face again. This is cool.

I still wanted to be a pro snowboarder in the back of my mind, I'm not gonna lie. But by the time I turned 16 and my mom was still dealing with cancer, I had it set.

Jannine Krause 00:03:55
Yeah, I'm going to be a naturopath. I briefly spent moments thinking about being a conventional doc but quickly decided, nah, I'm not going to do that.

Kay Miller 00:04:03
And then how did business develop?

Jannine Krause 00:04:06
You know, you have this idea that you put out your shingle and everyone's going to come. And no one in school taught us about business. I really relied on my dad's business skills. Watching my dad meet with people helped me learn a lot. My dad liked to go to the bar and hang out, which was not quite my jam.

Kay Miller 00:04:29
What kind of business was he in?

Jannine Krause 00:04:31
He was in excavating, so all the contractors.

Kay Miller 00:04:36
Yeah, okay.

Jannine Krause 00:04:37
He would network over beer and pizza on rainy days with the guys in construction, concrete, and roofing. I briefly worked for him for a few years in high school and got the lay of the land, but I chose a different path. However, I saw him network.

And that’s the thing—just like you mentioned in your book—the networking and meeting people, making friends before seeing them as clients. I enjoyed that part of hanging out with my dad.

Jannine Krause 00:05:08
When I realized people aren't just going to come because you put out your shingle, I was like, okay, I have to make friends. It naturally started because I like going to the gym. I’d go to different classes, make friends with people, and eventually, the question becomes, “What do you do?” That’s how it naturally would happen.
Jannine Krause 00:05:33
So to this day in Tacoma, I still have quite a few of my gym friends that see me in my practice. Of course, I joined a business group, which is where I met you, Kay. That group was one of the best for making friends, networking, and learning how to give referrals.

In doctor business, referrals are often seen as clinical—like someone needs an MRI, so you refer them. But in real life, it’s much more than that. It’s about connecting people to the resources they need, whether it’s a physical therapist, a massage therapist, health insurance, or other services. That’s how my practice grew.

Jannine Krause 00:06:14
I’ve spent money on marketing, social media ads, and all those things, but the real return on investment comes from personal relationships. To be honest, that’s where the fun is for me.

Kay Miller 00:06:27
That’s such a great point. It’s about finding your “moose.” For those listening, in the framework I talk about in my book, your ideal target market is your moose. For your dad, as an excavator, his moose were the contractors hanging out at the bar. For you, your moose are the people at the gym or the networking group.

Kay Miller 00:06:48
And I have to say, Dr. Jannine, for those listening, you do a lot of virtual work too. After you moved out of the area, we kept working together virtually, and you were so helpful and invested in my success. If you’re listening, we’ll provide links to contact Jannine for resources at the end.

Kay Miller 00:07:12
So you at the gym are talking to people, right? Then we both joined a local business networking group. Networking is powerful because, as you said, you’re giving referrals. And when you get a referral, your first reaction is usually to want to return the favor, right?

Jannine Krause 00:07:36
Absolutely. It’s exciting! You think, “Someone wants to work with me. How can I help them?” That’s probably been a mantra in the back of my mind: How can I help someone before they even ask? How can I help them achieve their goals? How can I help them get to the next level? That idea has been a big driver for me.

Kay Miller 00:08:05
That’s so great. So you ended up having a physical clinic, and I know your business model is evolving. Now, you serve clients in a highly customized way, like your VIP half-day assessments. We’ll provide resources for that at the end. But let’s talk about some of the innovative things you’re doing in your business—like affiliate marketing and lead magnets. What’s been your most effective one?

Jannine Krause 00:08:39
My quiz—the quiz has been the best.

Kay Miller 00:08:44
The quiz! Tell us more about it. I took it, and I’m fascinated by quizzes. If you’re listening as a business owner, entrepreneur, or even a salesperson who wants to attract more “moose,” quizzes are such an intriguing tool.

Jannine Krause 00:09:00
Most of us grew up with magazines like Vogue or Cosmo and those quizzes—“Are you compatible with this person?” or “What’s your personality type?” They were fun! I thought, okay, my moose—people interested in aging well—would probably love a quiz about how they’re aging.

I created a quiz to help them figure out if they’re aging faster than they should be, what’s causing it, and where they can intervene. It’s called the “Aging Accelerator Quiz.”

Jannine Krause 00:09:36
Once someone takes the quiz, they get their results via email, along with tips and insights.

Kay Miller 00:09:42
And I think we should not say, “of course,” because some people listening might not know how that works. 

Kay Miller 00:11:21
Yeah. So you have your own podcast, you're obviously a guest on other podcasts, you’re nurturing those relationships with emails, and you have a blog. I think you post every day—a little something on your blog.

Kay Miller 00:11:34
Is that true?

Jannine Krause 00:11:36
So on the blog, it's about three times a week with the emails because I repurpose my emails into blogs. This helps us improve SEO—search engine optimization—so there’s more content for those little crawlers to rank me higher with more words out there. That’s about the extent of my knowledge! My husband handles the rest of that.

There are three blogs a week, and I also post on Instagram and Instagram Stories. Usually, I do a daily story about something from my practice, the podcast, or promoting a friend’s program. Sharing what your friends are up to is a great way to network and create buddies who’ll share your stuff too.

Kay Miller 00:12:30
I love that. You also mentioned referrals. We always wonder, “How do I get referrals?” And you’re saying, “Wait a minute—give referrals!” And now you’re saying, “Share what your friends are doing.”

Of course, I’d love for you to share this podcast and our conversation. When someone does something nice for you, it makes you want to do something nice for them. All of these are great ways to connect with your “moose,” as I like to say—keeping yourself in the mind of your audience when they’re ready to buy.

When you're emailing and giving them content, how do you draw people in to take the next step? What’s your call to action?

Jannine Krause 00:13:10
Sure! I vary my calls to action depending on the email. I don’t always say, “Work with me,” because I feel like that gets boring. I rotate through three main calls to action:

1. “Work with me”—book a call to chat and see if we’re a fit.
2. “Listen to the podcast.”
3. Promotions—this could be a friend’s program, another podcast I’ve been on, or one of my affiliate products or programs. It’s more about sharing something valuable with my audience.

Kay Miller 00:13:49
And on your website, you have quite a few affiliate products. How do you choose those, and how do you earn income from that?

Jannine Krause 00:13:59
I’m very discerning about the affiliate products I promote. Most of them are things I’ve used for years as a naturopath or companies that approached me. When that happens, I do my homework: I get to know the owners, research the products, and sometimes invite them on my podcast.

If I try a product and love it, like Finley and Green’s Menopause Moisturizer—it’s amazing—then I’ll promote it. I stand behind the products I recommend. I don’t just take every offer that comes my way. It’s important to promote quality, and that’s what I stick to.

Kay Miller 00:15:09
That makes sense. When we worked together, I appreciated how you were always trying to find the best products at the best price. Supplements and other health-related products can really add up!

Some of the issues you help people with are not what everyone expects. I know you’re big on gut health. Can you explain a little about what that means?

Jannine Krause 00:15:36
Absolutely. Gut health is more than just taking probiotics or digestive enzymes. It’s connected to mood, hormone processing, and detoxing. I look at the functionality of eating—how people chew, swallow, and sit down to eat.

Entrepreneurs are notorious for eating on the go, standing at the kitchen sink, eating. Speaking from experience. So no calling anybody out there. There's a lot of aspects with the gut health that really do tend to be part of your business and how fast you need to eat to get from one place to the other, and so functional.

Jannine Krause 00:16:17
I would say that probably the number one thing that we've overlooked is that we have teeth, and we don't use them as much.

Kay Miller 00:16:24
We don't use our teeth as much. Interesting.

Jannine Krause 00:16:27
Yeah. Just not chewing as much as we should.

Kay Miller 00:16:29
We're not breathing right. I have a friend who's a yoga teacher. I'm sure you're all about that, too. It's amazing how we don't breathe. And I know you're an intense skier, and I'm a perennial beginner skier. But one time, my quads were killing me, and my friend who teaches yoga said, “Are you remembering to breathe?” And I thought, no, I'm not remembering. I'm so tensed up into my skis trying to get down the hill, or my instinct is to hold my breath.

These little things that our bodies are supposed to do for us—like you said, chewing—how many times do we actually focus on it? My husband, who's older, doesn’t eat as much or as fast. He could pound down a hamburger in three bites, right? That can't be good.

Jannine Krause 00:17:13
No, no, I don’t think so. But yes, it’s common. It’s so common. And chewing is free. It’s a lot cheaper than spending money on digestive enzymes and all the other things to counter acid reflux or other digestive issues. So, I usually try to start with the basics, and if those are covered, then we move on to the next thing.

Kay Miller 00:17:31
I like that. So everybody listening, at least you can chew your food carefully. Which, again, sounds simple—we know that. But knowing and doing are two different things. And especially, like you said, when we're on the go.

What else should we help listeners with? We've covered some of the entrepreneurial things that you’re doing now. I love the quiz idea and the affiliate marketing. Also, just to point out, all this content development is content marketing. And you said you’ve fortunately married a man who helps you with all of that. So he helps you with SEO. How does that work?

Jannine Krause 00:18:11
Yeah.

Jannine Krause 00:18:12
So he went to school for website design and development about 20 years ago, back when websites were just starting to take off. He’s like a WordPress guru since he started from the beginning.

He takes classes on the side to stay updated. He doesn’t work besides helping me with this. He maintains the website, handles the SEO, and posts my blogs and podcasts. I do my own editing, but he does the posting and ensures the content gets distributed to all the platforms, like Spotify and others.

Kay Miller 00:18:50
That’s amazing. There’s so much out there. I use Buzzsprout as my platform, and it spreads the podcast everywhere. But SEO is so important if you want people to find you.

How do most of your clients come to you now? You’ve got word of mouth, your content, your podcast, and your blog—what’s your main source?

Jannine Krause 00:19:13
Honestly, it’s still word of mouth. After all these years, that’s still the biggest driver.

I’ve been in Tacoma since 2013, so I’m working on 12 years in the area. A lot of people know me and have worked with me over the years. Some of my clients have been with me for almost 12 years. It’s a lot of word of mouth.

I’ve also connected with the police and fire departments, so I see a lot of first responders. That’s a big aspect of my client base.

Have I been published in articles? Yes. But I don’t get as much traction from those. I haven’t been in the big ones like Cosmo or Inc., but I do get some leads from smaller features. The quiz is another biggie.

Jannine Krause 00:20:05
Usually, people hear about me from someone else. They’re directed to my website, take the quiz, and then book a call. I get a lot of family referrals—like, “My cousin or uncle told me about you.”

Kay Miller 00:20:17
I want to take a quick break to ask you a question. Does your personal brand set you apart and make you unforgettable?

If you’re not 100% sure, you need my free email series, 5 Steps to a Profitable Personal Brand. Sign up and get a daily email for five days, plus a bonus: a list of personal branding shortcuts that will give you an advantage. Go to fiveemails.com.

That leads me to something I certainly want to touch on. I know you just read our new personal branding book, Uncopyable: Create a Brand That Gets People to Know You, Like You, Trust You, and Remember You. I’d like you to talk about your own personal brand because I think it touches on all of those points.

Kay Miller 00:21:13
So what do you feel like? How would you describe your own personal brand? You also said it's evolved.

Jannine Krause 00:21:20
It has. If I look at the beginning of the days with personal branding, it was a hot mess. My website was all over the place. I didn't have a signature color. Interestingly enough, I did incorporate orange into my logo. I think it may have come from some of Kay's musings in previous books, but yes, I have.

It’s maroon, purple, blue, and orange, and it has a topography map kind of background. The personality of my brand is about being active and doing the things you want to do. It's an active brand. I like to think of it as a no-limits mindset for what you can do.

If I had a one-liner or mantra, it would be: Don’t age like your mom or your grandma. For some, this resonates because they had healthy moms and grandmas, but many didn’t.

Jannine Krause 00:22:11
Or I could say, Don’t go out like my mom. Unfortunately, she passed from cancer, and looking back, there was a lot of mindset stuff and health factors we could have worked on. She got caught in the fads of the ‘80s—low fat, margarine, plastics, and all those trends.

Kay Miller 00:22:32
Oh, like Tab soda? If you're old enough to remember...

Jannine Krause 00:22:35
SnackWell’s, Tab, all the stuff from the ‘70s, ‘80s, and ‘90s. She jumped on board with all of it. It is what it is, but it’s a reminder to look at society now.

Think about folks in their 80s. I want to be like the ones golfing, biking, dancing, and having fun. That’s my brand—helping people be active and adventurous. My focus is primarily on women over 40, though I do work with men too. I’m a woman, so I naturally understand women’s health better, but I still help the guys when they need it.

Kay Miller 00:23:26
This podcast has a lot of male listeners too, so shoutout to you all. The advice here is universal and evergreen. You really do live your brand, Jannine. You represent it well—you’re active, healthy, and follow your own “prescription,” so to speak.

Kay Miller 00:23:54
Not aging like our parents or grandparents resonates. A lot of moms at 40 already looked old with their helmet hairdos and house dresses. How would you break down the main things to focus on? Activity, food—what else?

Jannine Krause 00:24:21
Activity and food are huge, but another big one is your internal dialogue. We talk to ourselves all day, and whether it’s about business or health, our thoughts affect how we act and feel.

If we’re stuck in a negative loop, it reflects in our health. Ten years ago, I’d have said it’s all about nutrition and movement, but now I know mindset is critical. Actually, it’s deeper than mindset—it’s about how we approach life.

Jannine Krause 00:24:55
The longer I’m in the game, the more I see we’re electrical beings with an electromagnetic field. If that field is compromised, it shows in our chemistry and our health. Labs change, and we feel off. Protecting our vibe—our energy—is essential.

If we’re grumpy or constantly negative, it’s not good for our vibe. Reflecting on where we can let go and focus on what we really want is key.

Kay Miller 00:25:54
That’s so true, especially in today’s stressful world. Do you have any hacks to get out of a negative loop? I’m guessing one is exercise and being outdoors, but what else works for you?

Jannine Krause 00:26:27
You’re right—being outdoors and breathing helps me, but not everyone loves that. Music is another hack. Have a “get out of a funk” playlist. It could be funk music, rock, or whatever moves you. Music can switch your mood instantly.

Jannine Krause 00:26:40
Another trick is a simple physical reset. For example, stick your thumbs in the ridge just above your ear hole and press gently. It’s called “point zero” in Chinese medicine. We could needle it, but it feels better to have your thumbs there versus a needle. And if you have a watch and you can watch your heart rate come down as you're pressing that and just rubbing that area, it's a very calming point. And if you really have the ability to lay down, put your legs up and do the mouse ears. Now you have five minutes of breathing and just hanging out, and that'll bring your cortisol down to and your heart rate.

Kay Miller 00:27:59
I love the fact that you called it Moose Ears. I think I had my fists clenched, but I think I need to do that for moose. It's just more.

Jannine Krause 00:28:06
Fun. It's fun, wasn't it?

Kay Miller 00:28:09
Feel good? Yeah. So if someone wants to get a little more detail on how to do that, do you have any resources or should they go on YouTube or what?

Jannine Krause 00:28:18
I've got some, I've got some.

Jannine Krause 00:28:19
I can link it over to you on my Vimeo stuff, so I'll get you some. So that would be.

Kay Miller 00:28:24
Nice because most people are listening to this. And you know what? You just missed a really good show. But you can go on YouTube and watch. But wow, what some those are just really awesome little things that we can do. The music is huge. I do have a playlist and Prince Beyonce like a whole list of artists. I can't believe how music can really affect your brain.

Jannine Krause 00:28:48
Huge. And for a lot of the different musics depending for some people the solfege is like the different frequencies can be just soothing to the brain. So maybe you don't want to listen to someone singing, but you want the frequency. And so looking at all of those, there's tons of research over decades about the different hurts. And gosh, Bob Marley wrote a lot of his stuff in 528Hz, which is the hertz for love and feeling love and in yourself. Imagine John Lennon was also the Song of Magic was written in 528Hz, which is like one of the most chill hertz.

Jannine Krause 00:29:23
And so it's just something I'll pass out there in terms of if anyone likes either Bob Marley or John Lennon, those are some other just really chilling songs that you can listen to. But like beyond, say, all the all that, whatever your jam is, go with them and.

Kay Miller 00:29:36
Your jam might be different things at different times, right? So sometimes we're stressed out, we need to chill. And the Hertz thing, we don't have time to get into all of it, but I'm so fascinated by it. So we'll talk after and see if you can maybe give us a resource for that too. Let's see, what else was I going to say? The part about your energy and the magnetic field. It does sound a little woo. And yet there's so much out there that cannot be explained that we don't know enough about. And so I am very open minded to that. And even things like when you talk about your gut. Think about the fact that when you're tense or you hear horrible news, your stomach plummets.

Kay Miller 00:30:14
So your gut, it's connected to your emotions. And also our bodies are connected to the universe, right?

Jannine Krause 00:30:22
Yeah. We're all just creatures hanging out. We got this little vibration going to us. I mean, the best way I can describe the vibration is if you walk in a room and everyone's upset or anxious, you can feel that. And when people are happy and having fun, you can feel that too. And yeah, it does sound woo. And believe me, I have. Yeah, I'm a naturopath. Of course I'm into the woo! But it's taken me a while to really embrace these kinds of things. And the longer I've been in the game, the more I'm like, this is so important to really tap into your own vibe. And really, am I feeling good, am I not? I better change this, especially if you're going into a sales conversation or trying to work on a deal with a client. If you're feeling off, take some time to shake it out and get it right, because I do believe that there is something with that.

Jannine Krause 00:31:05
And I'm sure you've seen that in terms of just how you felt going into things.

Kay Miller 00:31:08
Definitely. And that's a great place to end. But I want to say just I work by myself, so I'm alone a lot. I'm an extrovert. And so like last night I went to the gym and just instantly it's packed. And it's a lot of big, burly weightlifters and people not like me. But there's such an energy in there. That's totally true for me and for probably everyone. So Jannine, that's a great place to end and you've given us so much fabulous information. I will put all the links in the show notes, including the link to your VIP package. Right. You want to just explain that one more time?

Jannine Krause 00:31:43
Sure. Yeah. It's meeting with me and we spend half a day together. We go through every single physical exam you could think of, minus the pap. We'll save that for the ladies. That's the female gynecological exam. We'll save that for your gynecologist to do. But everything else I run through.

Jannine Krause 00:31:57
And if someone has labs ahead of time. I prefer that I can order them and we look through your labs. We go through how you move some mobility, balance, agility, and then we take a walk through your house and look at air quality. We look at water quality. We look around for EMFs outside and anything else that we can hint on in terms of areas that you might need to declutter, things of that nature. No judgment, just pure information of all the different aspects that can impact your health. And then I give you a written-up plan afterward, and then you've got a plan for the year to go with. And if you want extra support from me, I'm here. If not, you just want to do a tune-up every year like that. That's what I do. And the family's involved too. If you want to bring the family in and them hang out as well, we can get everybody involved.

Kay Miller 00:32:41
Well, talk about comprehensive. That's really awesome. And like you said, there's so much to think about.

Kay Miller 00:32:46
Even like you said, I picked up on decluttering because I have a little issue with that. And it really does affect my mental state. Things clean and clear or they cluttered. So Jannine, thank you so much for just an amazing conversation. I've loved every minute of this, and I know our listeners are going to get a ton of value, so thank you. Thank you, Jannine.

Jannine Krause 00:33:07
You're welcome. Thanks for having me on.

Kay Miller 00:33:11
Thanks for listening to this episode of Uncopyable Women in Business. See you next time. And always remember to be uncopyable.

Unknown Speaker 00:33:28
You. Give me.